Marketing using social channels is not a new endeavor, but it has been growing in popularity and many businesses will feel like it has evolved into some new spaces in 2023 if they haven't been paying ...

“Marketing is the lifeblood of any successful apartment community,” said Matthew Mehon, director of marketing for Marquette Management in Naperville, Il. “It’s the engine that drives leads, fuels ...

Despite outspending Republicans by $400 million on political ads, Democrats still lost the 2024 presidential election. As marketing professors, we’ve analyzed this significant real-life marketing case ...

Getting your Trinity Audio player ready... Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since.

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Whether you’re a new mortgage lender or you’ve been around for decades, marketing can often feel like the never-ending list of tasks you don’t want to do (or don’t know how to do). Stop wasting time ...

The wildly popular social media platform TikTok sees more than a billion monthly users worldwide, with the average user opening the app eight times a day. That mix of reach and engagement makes the ...

That tends to create an environment where there is a deep understanding of the technology and the impact it can have on a customer's business but little knowledge of basic sales and marketing tactics.