Marketing using social channels is not a new endeavor, but it has been growing in popularity and many businesses will feel like it has evolved into some new spaces in 2023 if they haven't been paying ...

“Marketing is the lifeblood of any successful apartment community,” said Matthew Mehon, director of marketing for Marquette Management in Naperville, Il. “It’s the engine that drives leads, fuels ...

Despite outspending Republicans by $400 million on political ads, Democrats still lost the 2024 presidential election. As marketing professors, we’ve analyzed this significant real-life marketing case ...

Texting may be the best marketing technique for the digital age: It’s quick, direct, cost-effective, and can be easily personalized. “It’s really the fastest way from Point A to B,” said Marc Hansen, ...

Getting your Trinity Audio player ready... Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since.

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

That tends to create an environment where there is a deep understanding of the technology and the impact it can have on a customer's business but little knowledge of basic sales and marketing tactics.

In this episode, we feature a panel from Becker’s Dental + DSO Virtual Event in January 2021. This discussion includes insights from the following leaders: ...