Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

During periods of economic uncertainty, Gen Z is the most inflation-sensitive — and the most digitally savvy — generation. While they may be buying less today, when they do spend it’s most likely ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

Performance Max often optimizes for cheap conversions by default. Learn how guardrails and better signals can improve lead quality.

After the Aug. 8, 2023, wildfires on Maui, the Valley Isle has seen a severe drop in visitors. A new marketing campaign is anticipated to help revive the tourism industry. Beachgoers dot the shoreline ...

Chicago, that toddlin’ town with the big shoulders, is ready to rebrand itself through a new slogan and marketing campaign aimed at driving tourists, businesses and even locals to explore the second ...

Connecticut’s marketing campaign positioning the state as the pizza capital of the United States has produced the largest single-year shift in its brand perception ever recorded, according to data ...