The role of video marketing has evolved significantly over the last decade, and many law firms have already recognized the power and potential it holds for client engagement and trust-building. In a ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Almost one-third of Americans say they are online “almost ...

You’ve landed a coveted seat at the C-suite table — congrats! Expectations are high, and according to overused and not entirely representative research, your tenure as CMO may be short. Time to focus ...

Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, as well as a legal and creative win. By controlling her narrative, activating ...

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters. Over the past two years, companies (including ours) have been experimenting with ...