Citing “significant changes in the in-game advertising landscape” since the Interactive Advertising Bureau (IAB) issued “In-Game Measurement Guidelines” for the ad industry in 2009, the Media Rating ...
With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today announced the expansion of its cross-platform measurement innovation to include PC and consoles. This first-to-market solution empowers game developers, ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results