Physicists in Germany have carried out the most accurate measurement to date of the width of the proton. By examining a previously unexplored energy-level transition in the hydrogen atom, Lothar ...

After years of confusion, a new study confirms the proton is tinier than once thought. That enables a test of the standard model of particle physics.

When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L. The post If your measurement strategy ...

Measurement-based care is increasingly referenced in conversations across the behavioral health industry. | In this episode, Senior Writer Anastassia Gliadkovskaya explores what it takes to make ...

The tool will aggregate viewing data across apps and channels from more than 30 million activated VIDAA-powered smart TVs, ...

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

Dr. Byeongock Kim, Principal Researcher at the AX Convergence Research Center of the Virtual Engineering Platform Research ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...