For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But with the evolution of CTV, advertisers can now link TV ad exposure directly to ...

Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars from legitimate publishers to sites that exist purely to sell ads at a ...

Mobile analyst RootMetrics has revealed data showing that improvements in performance and variety have gained pace during the first half of 2024, with leading operator EE wining the overall provider ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. Gaming phones are ...

While this year’s Glastonbury festival may have hit the headlines for political reasons, with not as much reporting on the stellar line-up of global musical acts, some of whom put in what could be ...