Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. When the goal is to build recognition of a new brand among target ...

Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on a ...

Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

As somebody who is well-documented for being ever so slightly grumpy and mildly critical of the industry that feeds him, I’m actually feeling pretty chipper, and it’s all down to you. Godin bless you.

We’ve all heard it. For years, the industry buzz has been about multichannel marketing. But we may be missing the mark. While some marketers technically use multiple channels to reach an audience, ...