As the Rikaart-dubbed “Godmother of All Soap Operas” was dreaming up BTG, she was also working on B&B. Val Jean joked that she didn’t give up her day job, to which Rikaart and Budig laughingly agreed ...

Procter & Gamble’s newest soap opera doesn’t look anything like the sudsy dramas it has produced in the past. The consumer-products giant behind household staples like Tide, Crest and Pampers has been ...

Before they won Oscars, these actors honed their craft on daytime soap operas, proving that daytime drama can be a stepping stone to Hollywood's biggest award.

Microdramas are now booming in the U.S., as everyone, from tech brands like TikTok to footwear companies like Crocs, rushes to cash in on their popularity.