Paid search is a great tool for advertising your business, but getting started can feel overwhelming and complicated. Yes, many tools are at your disposal, but expert knowledge is not the only way to ...

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights. Split tests (A/B tests) are crucial to long-term PPC success ...

There's no perfect solution for PPC campaigns for SaaS. However, check out these recommendations to ensure your account is built to last. What makes a great SaaS PPC campaign – or at the very least, ...

1. Direct your law firm’s ads to a landing page; not a homepage! A carefully crafted landing page for your law firm’s PPC ads can help turn more clicks into leads while keeping your cost-per-click ...

Opinions expressed by Entrepreneur contributors are their own. Pay-per-click (PPC) advertising can be an effective way to drive traffic to your website quickly, but small businesses too often make ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

A branded pay-per-click (PPC) campaign uses keywords and terms that include your company’s name or other brand elements. While it might seem counterproductive considering you most likely naturally ...

We recently wrote about how PPC managers are making keywor d research a lot harder than it should be. If you’re seeing a pattern here, well done. It’s all about overcomplication. Overcomplication is a ...