A Racine County plant that once made Evinrude outboard boat motors has been repurposed to build a line of pontoon boats with a customizable deck and controls similar to a Sea-Doo personal watercraft.

Something new has come to recreational boaters, an unanticipated but long-needed creative surprise drawing a familiar cry of “Why didn’t somebody think of that sooner?” It’s Indmar’s EcoJet propulsion ...

“Grip it and rip it!” My crew mates cheerfully egged me on after I cleared the last “No Wake Zone” and gingerly bobbed into the vast, open Atlantic Ocean. Ordinarily, a command like that would sound ...

As GM Authority previously reported back in January 2022, General Motors and Pure Watercraft – of which GM owns a 25 percent stake – unveiled an all-new battery-electric pontoon boat at CES 2022 in ...