Add Yahoo as a preferred source to see more of our stories on Google. If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

Forbes contributors publish independent expert analyses and insights. Tim Casey is a reporter who covers basketball and sports business. Since the Coca-Cola Co. launched Powerade in the late 1980s, ...

As Powerade continues to grow under the BodyArmor Sports Nutrition (BASN) umbrella, they’re now entering the enhanced water sector. Powerade Power Water was launched on Wednesday, a new ...

Coca-Cola’s sports hydration brand launches with two flavours and a campaign featuring Shubman Gill and Neeraj Chopra; product to be available from March 2026 ...