According to the most recent United States Census, Maricopa County of Phoenix, AZ is currently the largest-gaining county in the U.S. Why? Certainly there are various factors at play, but I’d venture ...

(By Randy Lane) In the latest addition of AdAge, M.T. Fletcher states that cable TV is dying, broadcast TV is on life support, and traditional sports like NFL football viewership have been declining.

Republished with permission from O'Reilly Media from Can Predictability and IT Innovation Coexist? Organizations that succeed in consistently converting ideas into value and then profiting from ...

Predictability isn’t something you could say I’ve aspired to embody. It doesn’t exactly have that ‘cool-kids’ kind of ring. I’ve never sought it out. That is, not until after 13 years of traipsing ...

What is the difference between having a campaign that shows ROI and having a campaign that shows predictability? When we look back a year from now, why will we see that “Predictability 2.0” was ...

In today’s world—where geopolitical shocks, economic fragmentation and rapid technological change have become the norm—predictability is emerging as a key business advantage. But it cannot be imposed.

When the pandemic hit, many business leaders had to throttle back, shifting down a gear and taking stock of what the road ahead looked like and what they could expect to happen. They had to make quick ...