Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Parity products are brands that can be easily substituted by competitors' ...