It’s a common misconception that marketing only becomes involved in the last stage of a medtech product’s launch. In actuality, medtech marketing is – or should be – collaborating throughout the ...

In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...

Product life cycle and project life cycle sound quite similar, but in fact, are very different from one another. A product life cycle focuses on organic sales numbers. Project life cycle examples are ...

Companies today have become well aware of the critical impact customer experience has on their profitability and business performance, putting in place ongoing efforts to improve those CX capabilities ...

Product lifecycle management needs a reboot. Growing concerns about sustainability, combined with recent technology advances, have driven the need to redefine product lifecycle management (PLM). For ...

NEW ORLEANS--(BUSINESS WIRE)--Selerant, a leading global provider of formula-based product lifecycle management (PLM) software for food and beverage manufacturers, has announced a new version of its ...

In a consumer-driven economy, meeting customers' needs and wants has become paramount in generating long-term success and growth. Product development is key to maintaining and acquiring customers and ...

The global digital economy creates a variety of internal and external factors that increase challenges in new product introduction (NPI). Products are becoming more complex, life cycles are getting ...

The small business environment today is very dynamic and competitive, and new product development is a crucial process if you want to survive. For small enterprises to withstand competition from ...

PTC Inc. PTC recently announced that Automobili Lamborghini S.p.A. is leveraging its Intelligent Product Lifecycle solutions to modernize product development by unifying design, engineering and ...