In this exclusive piece for ExchangeWire, Wayne Blodwell (pictured), founder and CEO, TPA Digital, reflects on an article written for this very publication nearly a decade ago, which has always stuck ...

As The Drum's 2015 Digital Trading Awards (DTA) approach, Rockabox founder and chief executive and DTA judge James Booth talks about the importance of separating the value from the noise when it comes ...

Programmatic controls act as your first responder, enforcing boundaries the moment conditions drift beyond safe limits. This is just as relevant for spread betting, where leveraged exposure behaves ...

The Interactive Advertising Bureau on Thursday released the latest version of its Quality Assurance Guidelines (QAG)—the self-policing framework aimed at insuring the transparency and quality of ...

Maybe I’m just reading between the lines, but I thought there were some telling things said by media buyers during MEDIA magazine’s Outfront Forum in NYC Tuesday that suggest the science of ...

London-based independent media agency, the7stars, has announced the launch of Prospero, the first fully managed, transparent, programmatic omni-channel trading model in the UK. Built to bring real ...

Real-time bidding (RTB) makes up about half of programmatic video ad sales, says Ooyala, and that area saw big quarter-over-quarter growth in all markets, increasing by nearly 50 percent in the second ...

In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...