Retargeting is an essential marketing tool for any 21st century business. It lets you identify people who have interacted with your company online in some way and create followup advertisements just ...

You’ve put in the hours and the spend to drive traffic to your online store. But what happens when customers visit and leave without taking an action? An interaction with a website visitor that ...

These days, through ever-expanding technology, marketers have access to a menagerie of data and tools to advertise to their customers. As consumers use the web, they can leave digital footprints from ...

Every marketer knows the old adage: It costs much more to get a new customer than to keep an existing one. How much more may vary, but the principle holds true, and it’s the basic idea behind ...

AdRoll announced a new, self-service retargeting solution which it says has resulted in up to a 30% performance improvement when buying cross-platform. Read the release. AdRoll CEO Aaron Bell spoke ...

How many times have you added a consumer product to your virtual cart only to get distracted, hesitate, or simply exit out of the window? And how many times have you seen an ad for the very same ...

Almost every single company that maintains a considerable web presence has tried paid advertising at some point. Paid advertising can be a great way of driving new traffic to your website, but it ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More AdRoll, an ad retargeting service, just raised a $70 million round of ...

When you use retargeting, though, there’s one name that comes to mind -- AdRoll. But there’s a new player in town. And, it’s name is Meteora. It’s no secret that retargeting is all rage right now. In ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

Speaking to a classroom of Stanford students, Netflix's Director of Machine Learning, Tony Jebara, e xplained the secret to effective storytelling: "two-way communication. There is the storyteller and ...

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