Awful Announcing

Root Insurance suing former exec for $9.4M over ESPN & Barstool Sports campaigns that didn’t exist

Like so many companies in recent months, Columbus-based Root Insurance laid off around 20% of their staff in November. One person who was part of those layoffs was Brinson Caleb “B.C.” Silver, their ...
NBC4 Columbus

Root Insurance investigating $9.5 million in marketing payments by former employee

COLUMBUS, Ohio (COLUMBUS BUSINESS FIRST) — Root Inc. has launched an internal investigation into at least $9.5 million in “inappropriate” vendor payments directed by a former senior-level marketing ...
The Business Journals

Root Insurance's former marketing chief pleads guilty to embezzling $10.2M

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The executive, who worked at ...
Seeking Alpha

Root plans increased R&D marketing spend and targets partnership channel expansion as new pricing model lifts LTVs

LaMalva forecasted "continued acceleration of policies in force growth" and announced plans to increase investment in direct R&D marketing by roughly $5 million in the fourth quarter. LaMalva ...