Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Innovation is the hottest word in health care. Yet in a sprawling $3 trillion sector, the positive consequences of innovation are realized only if what one entity learns spreads from the innovator to ...

Taylor Dispersion Analysis (TDA), or Taylor-Aris dispersion, is a technique for rapidly determining the diffusion coefficients of molecules. From the diffusion coefficient values, hydrodynamic radii ...