We found an assortment of designer fragrances, sheet masks, and juicy lip balms hiding in Sephora and Ulta’s new arrivals ...

It's an award-winner for a reason.

As one of the first beauty retailers to institute the use of chatbots, Sephora is continuing its streak with some extra features for its chatbot service aimed toward improving consumer experience both ...

Earlier this year, Sephora announced it was launching #SephoraSquad–a partnership with a select group of beauty influencers who will help create content for the powerhouse beauty retailer. In February ...

Sephora is one of the world's most popular beauty retailers. INSIDER asked a Sephora employee to reveal store perks and hacks that most customers don't know about. Customers who spend over $50 can ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members. Using gamification is a key initiative.

Just in case you don't already spend too much time obsessing over Sephora, the company launched a new online and app-based feature that'll pretty much eat up whatever time you're not spending and its ...

Move over, makeup counters — New Yorkers are now grabbing glow-ups next to the frozen dumplings. Bargain-loving beauty fans are jokingly dubbing Trader Joe’s “the new Sephora,” claiming the ...

Beauty retailer Sephora is taking a huge step in ecommerce innovation by rolling out an artificial-intelligence-based application that helps consumers find specific shades by simply uploading a photo.

Sephora UK has opened its Belfast store, the company's first opening of 2026 and its thirteenth UK store to date.

French beauty and skincare retailer Sephora is to return to the U.K. online next week and with a flagship store next year. And it's only taken 17 years and a $147 million acquisition to get here.