“What’s in a name?” Shakespeare once famously mused. Clearly, The Bard crafted that quotable query before Harley-Davidson's time. Over the years, those five syllables have grown into a loaded term, ...

Serial 1, the electric bicycle brand spun off from Harley-Davidson’s own internal e-bike development, has just unveiled its new SWITCH/MTN electric mountain bike. The announcement comes just a few ...

Serial 1, the in-house electric bicycle company originally started by motorcycle maker Harley-Davidson in 2020, has been purchased by Florida-based mobility specialist LEV Manufacturing.

Serial 1, Harley-Davidson's standalone independent electric bicycle company, has been operating for over two years now. For their elegant appearance and high-quality construction, the first generation ...

Harley-Davidson built a gorgeous tribute to its oldest known motorcycle to celebrate the launch of its ebike wing, Serial 1, back in October 2020. This subsequently enjoyed a very limited production ...

Harley-Davidson Inc. electric bike spinoff Serial 1 introduced a second-generation line of its /CTY eBike models that will allow access to Google's software products through an app. Harley-Davidson ...