Let's say you've effectively launched an Internet portal, you have an online ordering system, and your automated CRM application is up and running. Congratulations. You've won half the battle of the ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

A friend of mine who’s been phenomenally successful growing his own businesses told me that if there was one thing he’s seen lead to more business failures than anything else, it's lack of forethought ...