The newest line of Shaq-A-Licious gummies highlights the Hershey Company’s focus on non-chocolate candy. Letting Shaquille O’Neal into the candy factory has turned out to be a slam dunk for Hershey.

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Shaquille O'Neal is a man of many talents, known for his time in the NBA, as an NBA commentator and as an investor. A new line of gummies was recently released and O'Neal is using the launch to ...

The Hershey Company Collab Brings a Flavor Explosion to Stores Nationwide After Slam-Dunk Success of Shaq-A-Licious XL Original and Sour Gummies The new gummies are a nod to O'Neal's SHAQ Footwear ...

Last year, Shaquille O’Neal’s face-shaped gummies looked like a punchline. Instead, they became Hershey’s top sweets launch of 2024, selling more than 11 million units and proving that when it comes ...

New sneaker-shaped gummies are a nod to Shaquille O'Neal's iconic footwear line. Shaq-A-Licious XL Gummies in sneaker shapes are the latest addition to Shaquille O'Neal's Shaq-A-Licious XL Gummies ...

'I wanted to come up with something different.... I wanted to create a candy that you could play with before you eat it.' NBA Hall of Famer Shaquille O’Neal has gone down as one of the greatest ...

The shape makes a big impression. Shaquille O’Neal is never afraid to make a statement. From his storied basketball career to his savvy business decisions, his success is impressive. In collaboration ...

Shaquille O'Neal's business partnerships are all over the map, including in the snack world. The legendary big man launched his Shaq-A-Licious oversized fruit gummies with Hershey in 2024. Since then, ...

Add Yahoo as a preferred source to see more of our stories on Google. "SANTA MONICA, CALIFORNIA - JUNE 24: Shaquille O'Neal attends the 2019 NBA Awards at Barker Hangar on June 24, 2019 in Santa ...