For the Smarties candy factory in Union Township, New Jersey, Easter is big. Valentine’s Day, too, means a load of orders. But nothing compares with Halloween. “Oh, it’s by far the most important ...
This year sees an important milestone in the history of one of Britain’s best-loved sweets, Smarties. Andy Walker reflects on their colourful history TRUE Smarties connoisseurs have their own ...
Liz Dee, Sarah Dee and Jessica Dee Sawyer are the co-presidents of Smarties Candy Company. “At the end of the day, the proof is in the numbers,” explains Liz Dee. “The numbers speak for themselves so ...
Smarties, founded by Edward Dee in 1949, just celebrated its 75th anniversary. Halloween drives more than 25% of the company’s annual sales. Dee reveals how she leads the family-owned business to ...
This year sees an important milestone in the history of one of Britain’s best-loved sweets, Smarties. Andy Walker reflects on their colourful history TRUE Smarties connoisseurs have their own ...
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