The question comes up in every revenue planning meeting: Should we hire business development reps first or build the marketing function? Taylor Thomson has a definitive answer. Marketing comes first.

We all have problems to solve. Sometimes we sit down with our computer or a pad of paper and pencil and develop solutions in a methodical manner. However most of the time, when we have a problem we ...

Today, most marketers don’t have print quality problems with vendors. The ink-on-paper product looks fine. But more of your prospects DO have visibility problems. They DO have cut-through-the-noise ...

Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck at roughly 7.7% of company revenue, which means teams are expected to do more with the same ...

Problem-solving is an essential life skill that involves identifying, analyzing, and resolving challenges effectively. Have you ever found yourself staring at a problem, feeling like you’re trying to ...

In coaching others, I often discuss problem-solving strategies to help individuals think creatively and consider many options when they are faced with challenging situations. Problem solving 1-2 ...

Citations: Balachandran, Bala. 1975. A Comment on "Solving the Marketing Mix Problem in Computer Networks. Management Science. (10)1204-1205.