Genius Sports (GENI) announced on Tuesday that it struck a new partnership with WPP Media (WPP) to sharpen how major brands ...

Canadian lawmakers are hearing there are lessons to be learned from other countries that could help them as they consider federal regulation of sports betting-related advertising. The Senate of Canada ...

A bill that could further curb advertising for online sports betting sites is making progress in Canada’s Senate despite recent concerns raised by professional leagues, whose words have gone a long ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

Google has set the stage for a transformative change slated for July 15, 2024, providing a roadmap to extend Google Ads to daily fantasy sports (“DFS”) operators and lottery courier services across ...

The NBA's first in-season tournament, combined with the launch of B/R Sports on Max, is making for a critical NBA season for WBD Sports, and that's before you factor in upcoming rights talks. By Alex ...

Paramount Global wants to start a new game in sports advertising. In an era of streaming, sports broadcasts command some the highest ad prices in the medium. Now Paramount wants to broaden the playing ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 51 min ago By Ad Age Staff - 2 hours 27 min ago By Asa Hiken - 2 hours 53 min ago By Erika Wheless - 3 hours ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...

The Northern media scene has been kept on tenterhooks ahead of a possible advertising blitz by leading sportswear retailer First Sport. The company is understood to have been holding back its media ...