Sotande-Peters describes connected TV (CTV) not simply as a viewing channel, but as a discovery space that sits at the heart ...

As sports, entertainment, and marketing collide, sports marketing executives are leading the charge of this convergence to shepherd in a new era of connecting with fans. From brand builders behind the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. For marketers adrift in a sea of media fragmentation, ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

HOUSTON, Jan. 6, 2026 /PRNewswire/ -- Adcetera, an integrated, full-service advertising and digital marketing agency with more than four decades of creative and strategic leadership, today announced ...

Welcome to the February 2026 edition of The Sports Law Playbook. In this issue, we take a closer look at the legal challenges facing ...

WASHINGTON, DC, September 16, 2025 (EZ Newswire) -- Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today ...

When Coca-Cola aired the ‘Mean Joe Greene’ ad in 1979, it transformed a fearsome NFL icon into one of the most beloved figures in sports and advertising. The ad shows the battered Pittsburgh Steelers ...

Lottery.com updates its platform for diverse ad formats on Sports.com, enhancing revenue opportunities for brands targeting sports consumers. Lottery.com Inc. announced updates to its platform to ...

Forbes contributors publish independent expert analyses and insights. Kristi Dosh is an attorney who covers college sports and major events. Audacy, one of the nation’s largest audio content and ...

Dream Sports, which operated the fantasy sports platform Dream11, reported a net loss of ₹479 crore for the financial year ending March 2025. This marks a significant reversal from the ₹1,295 crore ...