As sports, entertainment, and marketing collide, sports marketing executives are leading the charge of this convergence to shepherd in a new era of connecting with fans. From brand builders behind the ...

This post was created in partnership with DNA Vibe Key takeaways Fandom and culture have redefined what it means to win in ...

Sotande-Peters describes connected TV (CTV) not simply as a viewing channel, but as a discovery space that sits at the heart ...

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

WASHINGTON, DC, September 16, 2025 (EZ Newswire) -- Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

Genius Sports (NYSE:GENI) jumped in Wednesday trading after the sports data company announced a strategic partnership with marketing agency PMG to drive innovation in sports advertising. The ...

Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited (NYSE:GENI) today announced a ...

LOS ANGELES – Casey Wasserman, chairman of the Los Angeles Organizing Committee for the 2028 Olympic and Paralympic Games, plans to sell his sports marketing and talent agency amid the ongoing fallout ...

Forbes contributors publish independent expert analyses and insights. Kristi Dosh is an attorney who covers college sports and major events. Audacy, one of the nation’s largest audio content and ...