Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

David Gorton, CPA, has 5+ years of professional experience in accounting. He teaches accounting, helping promote financial education and awareness. Ebony Howard is a certified public accountant and a ...

When you need to clearly and succinctly explain an idea for a business, product, design or program – or for anything else that doesn't yet exist – then you need a concept statement. A concept ...