I did not overhear that question yesterday while I wandered the expo hall at the annual LeadingAge conference here in Nashville. But perhaps I will next year. That’s because positive subliminal ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...