Your marketing technology, or martech, platforms and infrastructure have a profound impact on your team’s ability to drive new customer acquisition, keep customers engaged and stay one step ahead of ...

You’re competing against national brands with million-dollar marketing budgets. The advice you keep hearing? “Use the same tools they use.” You sign up for tools built for enterprise operations — and ...

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At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...

If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing ...

Early in my career, the technology contracts I signed were fairly straightforward. I knew what I was paying for, how many seats I had and what was included. Even as data volumes grew and systems ...

Chief marketing officers are increasingly adding marketing technology or platforms to their organizations’ list of digital investments; however, a handful of common mistakes might be holding some ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

COLUMBIA, Md.--(BUSINESS WIRE)--#MarTech--Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around ...

StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing ...