Picture this: you've just spent three hours wrestling with an IKEA bookshelf, deciphering cryptic instructions that might as ...

It's perhaps the world’s most popular furniture store -- and it's coming to Jacksonville. You can't miss the massive IKEA building under construction off I-295 and Gate Parkway. From I-295, motorists ...

Counterintuitive though it may seem, part of furniture giant IKEA’s success stems from its policy requiring its customers to build its products. In this video, WSJ explains the behavioral psychology ...

IKEA stores now populate the suburbs of America. They spring up wherever there is enough space to hold their gargantuan facilities. Why are they so popular? Price is one factor, but also there’s ...

In the early 1950s, the pioneering motivation researcher Ernest Dichter told General Mills to stop using powdered eggs in their Betty Crocker cake mixes and have homemakers use fresh eggs instead. Why ...