As social media becomes the core domain of information interaction in the era of big data, the emotional information contained in the vast amount of user-generated content provides an unprecedented ...

Tracking and analyzing sentiments has emerged on the scene alongside countless other automation processes in the last decade. Sentiment analysis has been popular with social media and discovering how ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. If you’ve ever had to analyze a set of documents — such as social media posts, ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...