Blind boxes and bags aren’t new, but intentional design keeps the format exciting for retailers, kids, and collectors alike.

Once a childhood ritual, blind boxes have become a multi-billion-dollar industry built on anticipation and nostalgia, but ...

Blind boxes rely on the same mechanisms of seduction as loot boxes in video games – and so demand the same scrutiny.

Eugene Y. Chan does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...