TL;DR: Ubisoft's annual report reveals its monetization strategy in premium games like Assassin's Creed, emphasizing optional microtransactions for avatar customization and faster progression. While ...

Ubisoft says microtransactions make games more fun, but not everyone is buying it. Ubisoft’s latest annual financial report has raised eyebrows after claiming that microtransactions can actually ...

Sarah has been an editor and contributor for GameRant since 2015. She kicked off her video game journey after meeting her first Chocobo, she never looked back. After years of playing them, she decided ...

Oh Ubisoft, I have been dining out for over a year on quoting that throwaway comment from one of their execs that we need to get used to the idea of not owning our games anymore. Of course, we should ...

In its 2024-25 annual financial report, Ubisoft paints a picture of a company that has taken some hits but is ready to bounce back in 2026 and 2027, banking on titles that have been delayed to assure ...

GameSpot may get a commission from retail offers. Microtransactions have become a standard part of video games, albeit one that is still heavily criticized to this day. Cosmetics and new DLC form the ...

Once one of the most powerful studios in gaming, Ubisoft helped define modern franchises like Assassin’s Creed, Far Cry, Rainbow Six, and Splinter Cell. But today the company is facing canceled games, ...

There are certain understandable frustrations in the gaming industry right now that people rightfully worry may not be fixed anytime soon. For example, just in the last few weeks, we’ve had hundreds ...

TL;DR: Ubisoft has publicly responded to widespread gamer criticism, attributing the poor performance of its recent game releases to negative feedback from the gaming community. The company defends ...

Ubisoft‘s latest financial report, a whopping 400 pages discussing its plans for the road ahead, sales, business strategy, and more, has a rather interesting segment discussing the monetisation of its ...