Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Sazerac, which also owns Fireball and Southern Comfort, is using the Super Bowl to promote its Svedka vodka brand. Svedka has used a robot character named Fembot in past marketing, and the robot ...

If you believe what you see on TV, then the mysterious technological force known as A.I. is nothing without the help of some human hands. In a 60-second ad slated to run Sunday in NBC’s telecast of ...