“Search engine optimization as we knew it is over,” says one AI guru. But what’s not over, she says, is how you get found online. These words were uttered by Susan Frew, an entrepreneur, corporate ...
Mobile apps drive most activity as ChatGPT, Gemini and others push AI discovery to 45B monthly sessions, new analysis finds.
For marketers seeking to have their brand appear in AI answers to search queries, generative engine optimization (GEO) has quickly become a discipline worth investing in.
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