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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
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How one of the biggest local TV mergers ever could blow a hole in Trump’s affordability push
A proposed merger that would form the biggest local TV company the country has ever seen risks driving up monthly TV bills for tens of millions of Americans, undercutting President Donald Trump’s ...
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...
For cord-cutters who want to follow their local NBA or MLB team, DirecTV's $120 Choice package is a competitive live TV sports pick, because it has access to more regional sports networks than the ...
Local TV news is on an upward trend in terms of trust as an “unbiased” news source. In Q4 2025, it outpaced broadcast network news and social media, which are declining, Civic Science reports. In this ...
NEW YORK—ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industry's first Local Linear TV Private Marketplace. The launch follows an earlier ...
Add Yahoo as a preferred source to see more of our stories on Google. Brittany Noble is about to begin her second week as anchor of “The Breakdown,” the daily live newscast that the former local TV ...
When FCC Chairman Brendan Carr appears before the Senate Commerce Committee on Dec. 17, Democrats will likely spend their energy projecting. After years of colluding with Big Tech to censor ...
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