The question comes up in every revenue planning meeting: Should we hire business development reps first or build the marketing function? Taylor Thomson has a definitive answer. Marketing comes first.

We all have problems to solve. Sometimes we sit down with our computer or a pad of paper and pencil and develop solutions in a methodical manner. However most of the time, when we have a problem we ...

Problems continuously arise in organizational life, making problem-solving an essential skill for leaders. Leaders who are good at tackling conundrums are likely to be more effective at overcoming ...

Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck at roughly 7.7% of company revenue, which means teams are expected to do more with the same ...

Problem-solving is an essential life skill that involves identifying, analyzing, and resolving challenges effectively. Have you ever found yourself staring at a problem, feeling like you’re trying to ...

In coaching others, I often discuss problem-solving strategies to help individuals think creatively and consider many options when they are faced with challenging situations. Problem solving 1-2 ...

There is no denying it OpenAI’s ChatGPT and other similar AI tools are providing powerful AI assistants in our daily personal and working lives. One method of using ChatGPT is to help you brainstorm ...

Citations: Balachandran, Bala. 1975. A Comment on "Solving the Marketing Mix Problem in Computer Networks. Management Science. (10)1204-1205.