Agentic AI is changing what contextual advertising can actually understand — and that shift could help fix some of programmatic’s biggest failures. In this episode of AI: Machine-Made Marketing, ...

Live sports are having a generational identity crisis—and Barrick Prince is building the solution in real time. Recorded live at Advertising Week, this episode of AW360 Live dives into how the Creator ...

For years, publishers have watched their content power the internet with diminishing returns. Search engines summarized their reporting, social platforms siphoned audiences, and ad-tech middlemen ...

LEGO just pulled off something radical: it launched its new“smart” product, the LEGO SMART Play System, without using AI, and social media critics are loving it. In an era where innovation is often ...

The ‘social media generation’ – Gen Z and Millennials – is known for being hard to reach. The collective turn-away from traditional media combined with the fragmentation and saturation of social media ...

Pinterest’s recent acquisition of TVScientific marked a turning point. It was the clearest sign yet that the future of CTV won’t rely on premium inventory, but will belong to those who deliver ...

The advertising industry has always evolved rapidly; however, few could have predicted the scale of Generative AI adoption over the past 18 months. In a remarkably short time, AI has moved from the ...

Marketers today work with more data than ever, yet many still struggle to understand whether their advertising is creating real value. Every channel presents its own dashboards and metrics, but these ...

Join Katie for a lively conversation with Sam Jones, Creative Director at Paramount and Founder of Funny Biz on speaking your truth, brand architecture, sonic branding, the pressure and promise of ...

Most marketing organizations still treat their audiences as belonging to different categories. There is the house file of existing customers or supporters. There are acquisition audiences sourced ...

Conversion rate optimization is a key aspect of any success-oriented business strategy. However, to reach conversion rates that exceed industry averages (for reference, the median CR in 2024 stood at ...

Just take a look at podcasts. They boomed during the Covid lockdown and haven’t let up. According to a recent report, 61% of those in the UK ages 16-24 are monthly podcast consumers, 56% of ages 35-54 ...