If it wasn’t the roar from the crowd as Team Canada entered the stadium in Milano-Cortina that sparked a burst of patriotism, ...

Google opened 2026 with a wide set of AI updates across Search, Gmail, Chrome, and its Gemini ecosystem. The common thread is simple. Google wants its products to feel more helpful, more personalized, ...

Explore how experiential marketing works with lessons from the WestJet Christmas Miracle, featuring Corey Evans of ATCO on the Marketing News Canada podcast.

For years, health marketers have been told that compliance is a constraint. Regulations slow campaigns down, limit creative, and add complexity to an already crowded media landscape. But as privacy ...

How Canadian brands showed up during Super Bowl LX, from No Frills’ Halfway Show to TD’s More Human platform, and why authenticity still cut through on the biggest stage in advertising.

People of Colour in Advertising and Marketing has launched a Vancouver chapter, expanding access to mentorship, networking, and community for BIPOC professionals in Western Canada.

Marketing News Canada delivers the latest news, insights, and expert perspectives from top marketers across Canada and beyond. As part of the SocialNext network, we connect marketing professionals ...

Buzzwords aren’t the issue. Using them without a shared definition is. Most marketing teams have had the same experience: you’re in a planning meeting, someone says “we need an omnichannel approach” ...

Canada’s warmth is going viral. A heartfelt tourism ad from Quebec’s Eastern Townships recently captured hearts across North America with one simple message: hugs>tariffs. CNN Travel reported on the ...

At the SocialNext Marketing Alliance (SNMA), Canadian marketers from across the country virtually gather each month to swap ideas, test playbooks, and challenge what “brand” really means in 2025.

Canadian marketers are spreading too thin on social. New data shows why focus, audience insight and smarter AI use will matter more in 2026.

We’re kicking off our SNMA Member of the Month series with someone who truly represents what this community is all about: thoughtful, independent, and deeply invested in helping others grow. Meet ...