Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and ...

Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. Marketing automation used to mean one thing: set up some ...

Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity. With the beach umbrella stored for the winter and the ...

Email marketing has been declared dead every time a new digital technology appears in all its shiny newness. Yet, it remains one of the most effective, profitable and controllable digital channels ...

Fragmented data shouldn't stall progress. Mailchimp aims to integrate insights across tools to turn holiday learnings into a profitable path for 2026. The credit card bills from the 2025 holiday ...

The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up some potential solutions. The five biggest challenges facing demand gen marketers include ...

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product ...

Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. Oracle today announced more role-based AI ...

True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. Personalization is often treated like a data problem.

AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator. B2B marketing has always loved certainty. Clear ...

Moving beyond LLMs to AI agents is a heavy lift. We sat down with Salesforce’s Rahul Auradkar to discuss building a data foundation with context. Throughout 2025, no topics seemed to be connected at ...

Affiliate marketing enables AI visibility, creator monetization and privacy-resilient attribution as brands adapt to new discovery and commerce behaviors. 2026 will be an inflection point for U.S.