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With steep entry costs and limited metrics, marketers emphasize the need for a strategic, integrated approach.
Crave series draws international attention as broadcaster continues to invest in domestic productions and global distribution.
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OpenAI's test aims to gather early feedback from both users and advertisers to ensure the ads provide value for all parties.
Rising costs, category restrictions and shifting audience habits are driving fewer – but deeper – Olympic campaigns.
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CBC's opening ceremony coverage reached its highest audience since Sochi 2014.
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