Starbucks’ coffee rave, Google’s AI try-ons and Idaho Potatoes potato sack fashion show flaunt during NYFW in a creative ...

The week’s notable creative and brand marketing news. To celebrate the Lunar New Year, the automaker’s Northern California ...

Kimberly-Clark’s entire ad account has moved into McCann from FCB London, Omnicom confirmed. “The wider Kimberly-Clark business is moving into McCann. In this region, it will be managed out of McCann ...

Back in October, Havas raised its full-year guidance for 2025 on the back of a strong third-quarter net-revenue gain of 3.8% on an organic basis, to €656 million ($688.8 million). It said then that it ...

The NBA star leans into years of online trolling in a socially driven effort from the skincare brand and OBB Media.

EXCLUSIVE: The long-term collaboration aims to create entertainment-led brand storytelling that feels more like culture than commerce.

Business in the U.S. contributed to nearly 52% of Omnicom’s revenue, followed by Europe (17.6%), the U.K. (9.6%), Asia Pacific (10.7%), Latin America (3.7%), the Middle East and Africa (3.7%) and the ...

The Stories of Us campaign will bring over 250 real and diverse stories to life throughout the country’s milestone year.

After a cautious 2025, when brands either sat out in producing Lunar New Year campaigns or defaulted to shorter, safer formats, 2026 sees a marked return of film. This shift signals a deliberate bet ...

Early EDO data shows brands saw higher search engagement during the All-Star Game as NBC platforms drew 8.8 million viewers.

The full-year results are announced as the group presses ahead with the ¥52 billion (US$338 million) restructuring plan ...

Hollywood didn’t just show up in front of the camera but behind it as well, with several award-winning film directors, ...