Brevo’s 2026 Smart Loyalty Guide makes the case for CRM-integrated loyalty that uses AI to close the inactivity gap.

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...

Artificial intelligence (AI) is now part of our daily lives thanks to smart assistants, self-driving cars, recommended products on e-commerce sites, and the rapid adoption of ChatGPT. Within business ...

Agentic AI is poised to advance beyond serving as a digital assistant to becoming an independent purchasing agent for businesses. According to audit, tax, and advisory services firm PwC, 79% of ...

What do you do when your outdated digital sales platform is costing you lost sales? Don’t assume replacing outdated tools is your only option. Pinnacle Textile customers were forced to use phone-only ...

SMB marketers may soon ditch tools such as Mailchimp, Outreach, and HubSpot for an all-in-one AI-powered CRM designed to help small teams create, send, and manage personalized campaigns without the ...

Crescendo is throwing out the old customer service playbook. By combining human expertise with its expanded agentic AI platform, the company is turning customer experience (CX) from a cost center into ...

Remember when marketing budgets seemed endless and generating leads came easier? Those days might seem distant as resources shrink and sales targets escalate. Yet, budget cuts can offer your team a ...

Many companies are investing heavily in flashy customer experience (CX) technology, yet customers still aren’t seeing the meaningful improvements they expect. Why? Businesses are falling into the over ...

Misconceptions about how artificial intelligence (AI) will solve customer experience (CX) problems are plaguing the CRM industry — and too many companies are slapping AI onto broken systems instead of ...

Dealing with supply chain breakdowns and product delivery logistics is a worsening problem, especially for e-commerce retailers. But physical store merchants are also heavily impacted. Solving the ...

Let’s just say I pay attention to all things customer-related. In a store, I am likely to wonder about product placement. End caps have been known to draw my ire when I can’t see around them to ...