Global brewing giant Heineken has announced plans to cut between 5,000 and 6,000 jobs worldwide over the next two years, as it responds to slowing beer demand and steps up productivity initiatives.

Previously, Kochar served as the marketing lead for Flipkart Fashion and SPOYL, handling brand marketing, social media, and performance marketing.

Madan will be responsible for leading the company’s overall marketing function, including brand strategy, portfolio management, and consumer engagement.

From ten-minute real estate lectures in 1922 to six-second audio stings, the radio ads have been among one of the most memorable jingles, that we still remember.

Suraj Nedungadi of YAAP explores why brands must move beyond virality and build cultural relevance through value exchange, ...

With global leadership reshuffle, Yoshimasa Watahiki, COO, dentsu Japan, will become Director, Representative Executive ...

This year’s India shortlists include campaigns for Lays, DSP Mutual Funds and Mountain Dew, where it recognises work in ...

The agency will handle the brand’s social media strategy, content and digital storytelling, community engagement, and digital ...

The feature, called ‘Dear Algo,’ lets users make public posts beginning with a phrase followed by a request to see more or ...

Cadbury’s Silk and 5 Star take opposite stances on Valentine’s Day. Mondelez and Ogilvy India share how one portfolio and one agency manages contrasting strategies.

Gavaskar will represent the brand across communications as part of a long-term positioning strategy, with the association ...

Day 2 of Social Samosa’s APL featured competitive cricket matches in Mumbai, with agencies playing 41 games and continuing ...