A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Missed the GamesBeat Summit excitement? Don't worry! Tune in now to catch all of the live and virtual sessions here. Mobile monetization and marketing company IronSource today announced the launch of ...

Five months after Google introduced ad variations in AdWords, Facebook has introduced the ability to split test as a means of comparing creative options, calls to action, and ad formats. Advertisers ...

Meta just released an experimental new A/B testing feature for Reels on Facebook, allowing creators to experiment with different captions and thumbnail images to create the perfect clips. The tools ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...

Sometimes it takes a bit more time to get something right — especially when it’s technically challenging. That’s why Amiato, a Palo Alto, California-based startup, labeled itself as one of the “off ...

Mobile monetisation firm IronSource has launched a new tool that enables developers run A/B testing on their monetisation strategies. The tool can be accessed straight through the dashboard and is ...