Google Ads Performance Max A/B Experiments In The Wild

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing ...

Performance Max built-in A/B testing for creative assets spotted

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...
Finanznachrichten

Prevas AB: CTC Modernizes its Testing Operations - Together with Prevas

With increasing demands for testing and certification, CTC reached the next step in their development journey. Together with Prevas, they've made a significant leap forward - with a scalable test ...
ssir.org

Iterative A/B Testing for Social Impact: Rigorous, Rapid, Regular

Many nonprofits in low- and middle-income countries face a critical mismatch: urgent social problems demand rapid program iteration, yet organizations often wait years for externally-produced ...
Search Engine Roundtable

Google Ads Performance Max A/B Testing Assets

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...
IEEE

Martingale Stopping Rule Application in Bayesian A/B Testing With Batch Data

Abstract: Continuous monitoring in A/B testing is widely used for selecting options, variants, or treatments in healthcare analytics. However, the appropriate stopping strategy for A/B testing in ...
The Verge

YouTube creators can now test multiple video titles

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...
Harvard Business Review

You’re Probably A/B Testing Too Much. Here’s What to Do Instead.

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...
Rock Paper Shotgun

Marathon's playtest wasn't great for Bungie, but Arc Raiders' design director says it was a "great A/B test" for them

There should have been two major extraction shooters launching in the last quarter of this year. One of them is Arc Raiders, which is in fact coming out later this month. The other is Marathon, which, ...
Morningstar

Zinzino AB (publ.): Pioneering Gut Health Testing With a Simple Finger Prick

Zinzino AB (publ.): Pioneering Gut Health Testing With a Simple Finger Prick Zinzino AB (publ.): Pioneering Gut Health Testing With a Simple Finger Prick PR Newswire GOTHENBURG, Sweden, Oct. 13, 2025 ...