YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

Eppo Inc., a startup that helps software teams test how well new features resonate with users before releasing them, has raised $28 million in Series A funding. The company detailed today that ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...

James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B ...

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...