Conjoint analysis is a technique that allows managers to analyze how customers make trade-offs. It can be used to understand how customers make trade-offs in benefits (and thereby can be used to ...
Norwich Medical School, University of East Anglia, Norwich, Norfolk, UK Correspondence to Sarah Hanson, Norwich Medical School, University of East Anglia, Norwich, Norfolk NR4 7TJ, UK; s.hanson{at}uea ...
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